Friends and readers always ask me: “Which Vietnamese coffee brand should I try?” With so many options, it’s easy to get lost.
So here’s my quick guide—from supermarket staples to hidden gems and a few gourmet picks when you want to treat yourself.

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Vietnamese coffee is so much more than just Cà Phê Sữa Đá
Vietnam is the world’s second-largest coffee exporter, and coffee here is more than just a drink—it’s part of daily street life, just like Banh Mi and Pho.
For the longest time, I thought Vietnamese coffee began and ended with Ca Phe Sua Da — that bold, dark drip coffee sweetened with condensed milk. It’s still a timeless classic, but our coffee culture goes far beyond that.
Each region has its own signature brew: the rich and creamy Egg Coffee from Hanoi, the salty-sweet Salt Coffee from Huế, and the light, milky Bac Xiu from Saigon.

I used to think that the strong, punchy flavor of Vietnamese Robusta might be too intense for Europeans — until every friend who visited fell completely in love with it.
What excites me most now is seeing Vietnam step confidently into the specialty coffee scene.
A new generation of passionate roasters is working directly with single-origin farms, experimenting with creative processing methods, and redefining what Vietnamese coffee can be.
Whether it’s our bold Robusta or smooth Arabica, these beans are showing the world that Vietnam truly belongs on the global coffee map.
These days, I always recommend coffee (and a bar of Vietnamese chocolate) as the perfect souvenir—trust me, you can’t go wrong.
How to Pick the Right Vietnamese Coffee
When you shop for coffee in Vietnam, the choices can feel overwhelming—instant or ground, Arabica or Robusta, light or dark roast. Here’s a quick guide to make it easier.
Ground or Instant? Instant is light and quick; ground coffee (brewed with a phin) gives you that strong, bold flavor Vietnam is known for.
Arabica or Robusta? Robusta is our classic—earthy, chocolatey, high in caffeine, and perfect for Cà Phê Sữa Đá. Arabica is smoother and fruitier, often a favorite with Western palates. You’ll find Robusta thriving in Đắk Lắk, while Arabica shines in Đà Lạt and Sơn La.
Grind Size. Medium-coarse is best for a phin; fine grind suits espresso machines. Most supermarkets carry instant or ready-to-brew ground coffee.
Roast Level. From bright, fruity light roasts to deep, intense dark roasts—this one’s all about personal taste.



Best Vietnamese Coffee Brands (Mainstream Picks)
These are the big names in Vietnamese coffee—brands tied to major companies and often backed by large coffee shop chains. You’ll spot them easily in supermarkets or their own cafes on the streets of Vietnam.
1. Trung Nguyên Coffee
Trung Nguyên is the most iconic Vietnamese coffee brand. Founded in 1996 in Dak Lak—the country’s coffee capital—it has grown into a global name, exporting to over 60 countries. If you’re new to Vietnamese coffee, this is a solid starting point.
- Their G7 Instant Coffee is everywhere—supermarkets, convenience stores, you name it.
- For phin-brewed coffee lovers, the Premium Blend ground coffee is a classic.
- They also offer convenient paper-filter coffee for a quick yet flavorful brew.

Best Vietnamese Coffee Brands (Local Favorites)
Beyond the big players, there are smaller, indie brands loved by locals. Many of these were founded by young Vietnamese entrepreneurs passionate about high-quality coffee and creative flavors.
2. Cộng Cà Phê
Born in Hanoi, Cộng Cà Phê is famous for its nostalgic “bao cấp” (subsidy-era) decor and inventive drinks. They’re the ones who made Cà Phê Dừa (coconut coffee) go viral in Vietnam!
Their menu also includes unique flavors like cinnamon coffee, honey coffee, and even Phở coffee (yes, you read that right!).

3. Đà Lạt Farm 1994
This family-owned farm in Đà Lạt has been growing coffee and tea since 1994. They specialize in Arabica coffee, grown in Cầu Đất (1,500m above sea level), and offer:
- Traditional ground coffee
- Convenient paper-filter coffee
- Whole bean coffee
You can find their products at their store in Đà Lạt.

4. Café de Măng Đen
From the cool Mang Den Plateau (1,200m above sea level), this brand focuses on 100% Arabica and Arabica-Robusta blends. They have a coffee shop in Hanoi where you can enjoy their brews and buy their beans.

Best Vietnamese Coffee Brands (Gourmet & Specialty)
What makes these brands stand out isn’t just the taste—it’s the story behind each cup. Many work directly with farmers, focus on quality from farm to roast, and highlight the unique flavors of Vietnam’s coffee regions.
What I love most is their passion: from protecting the land to supporting local growers, to proudly sharing our coffee culture with the world.
5. Là Việt Coffee
Founded in 2013 in Đà Lạt, Là Việt means “Be Vietnamese.” Their mission? To prove Vietnamese coffee can stand on par with the world’s best.
With many locations across Vietnam, they offer everything from machine coffee to phin and hand-drip brews. I love how they weave Vietnamese values and customer insights into their brand identity.

6. Every Half
Every Half is a young and refreshing coffee brand in Vietnam that puts the spotlight on Vietnamese specialty coffee.

Its founder — who also founded and previously owned The Coffee House, the brand that popularized the “coffee shop as a workspace” culture among young people — is now focusing on something closer to the roots: pure, high-quality Vietnamese coffee.
Their beans come from carefully selected regions across Vietnam, including smooth, fragrant arabica from Sơn La in the Northern region and fine, full-bodied robusta from Pleiku in the Central Highlands.
Beyond great coffee, Every Half is also committed to supporting sustainable cultivation and ensuring fair benefits for local farmers — because good coffee starts from good soil and good people.
7. The Married Beans
The name says it all—a love story with coffee. Their philosophy is to “make coffee with kindness and responsibility.”
They specialize in 100% Arabica coffee and offer paper-filter coffee, cold brew, and phin options. Their Đà Lạt showroom serves specialty coffee, while their French-style Villa Merionnet workspace is a cozy spot for workshops and coffee tastings.

8. Sơn Pacamara’s Specialty Coffee
Named after the rare Pacamara beans, this brand was born when Mr. Sơn accidentally acquired Pacamara trees in 2010 and started cultivating them in Đà Lạt.
Recognized by the Specialty Coffee Association (scoring over 80/100), Sơn Pacamara focuses on farm-to-cup excellence. At their roastery in Đà Lạt, you can sip Arabica, buy specialty products, or even volunteer on their farm to learn the craft.

9. K’Ho Coffee
This cooperative was founded by an American-K’Ho couple in Lạc Dương, near Đà Lạt. The K’Ho people—an ethnic minority—grow top-notch Arabica on Langbiang Mountain.
Visiting their coffee bar is more than just enjoying coffee; it’s an experience in culture and local heritage.

10. Lacàph
Located in Saigon, Lacàph is as much about storytelling as it is about coffee. They partner with Thai women in Sơn La (a minority group in Northern Vietnam) to source high-quality Arabica beans.
Their Lacàph Phin Blend is a highlight. At Lacàph Space, you can enjoy coffee, explore Vietnam’s coffee history, and even learn how to make the perfect Cà Phê Trứng (egg coffee).
They also provide a diverse range of coffee products for home-brewing folks, including, coffee blends for phin filters, or making Espresso.
More about Vietnamese Food Culture
Vietnamese Snails – How to Enjoy the Ultimate Snail Feast Like a Local
Banh Mi Types – Discover How Deep Your Love for Vietnam’s Iconic Sandwich Truly Goes
Vietnamese Sweet Soups (Chè) – The Hidden Gem of Vietnamese Desserts You Need to Try
Vietnamese Fruits – Must-Try Picks and How Locals Actually Enjoy Them
Vietnamese Vegetables – A Simple and Handy Guide to Bringing Them into Your Everyday Cooking
Vietnamese Herbs 101 – The Ultimate Guide to Fresh Herbs and How to Cook with Them
Vietnamese Cakes – From Steamed to Baked, A Taste of Vietnam’s Most Beloved Treats
If you’re as coffee-obsessed as I am, let’s connect on Instagram, Facebook, Pinterest, and YouTube 🥰.
You’ll also find more Vietnamese recipes and culture stories over on “Beyond the Pho“.
